The guru
02 Jan 2016

The guru

There are not many people in the modern marcomms industry

02 Jan 2016

There are not many people in the modern marcomms industry who are worthy of the moniker “Guru”. In fact, there’s a rampancy of this term within the digital realm as we desperately rush to give credence to anyone who appears an “expert” in the wonderfully divergent digital marketing industry. Alas, many are more akin to selling snake oil than offering any kind of digital or business advice.

So, may I introduce one of my advertising heros…. Rory Sutherland. A real advertising genius who has literally been there, done that! Doing it better. Like the League of Extraordinary Advertising, with Rory, it’s all about out-thinking not neccessarily out-spending.


Rory Sutherland – ted talk

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