There are not many people in the modern marcomms industry who are worthy of the moniker “Guru”. In fact, there’s a rampancy of this term within the digital realm as we desperately rush to give credence to anyone who appears an “expert” in the wonderfully divergent digital marketing industry. Alas, many are more akin to selling snake oil than offering any kind of digital or business advice.
So, may I introduce one of my advertising heros…. Rory Sutherland. A real advertising genius who has literally been there, done that! Doing it better. Like the League of Extraordinary Advertising, with Rory, it’s all about out-thinking not neccessarily out-spending.
Once you follow these 3 steps, you wish to continually focusing
on your conversion. For example, only 35% of Chechens have charge cards, simply
21% pay with a plastic card online (American Chamber of Commerce, 2000).
Remember, these things are unique for you and definately will become
a crucial element in constructing a strong brand.
Wow, amazing blog layout! How long have you been blogging for?
you made blogging look easy. The overall look
of your site is great, as well as the content!