Google PPC for eCommerce

When it comes to PPC for eCommerce websites there’s simply no comparison in terms of Return On Ad Spend than Google Shopping ads and Google Performance Max.

These ad placements can regularly bring in 20x on spend and can utilise both manual and automated bidding strategies.

Behind every good Google Shopping campaign is a great Google Merchant Center account.

Sure, it can be easy to get caught up in the details of tweaking your Google Shopping settings, but when you get right down to it, if you aren’t using Google Merchant Centre effectively, even the most optimized product listing ads (PLAs) will struggle.

In effect, managing your Google Merchant Centre account is just as important as managing your keywords and text ads in AdWords. If you take the time to get it right, your ads will do just fine. If you get sloppy, you’ll end up wasting a lot of money.

While the exact specifications of product feeds differ depending on the platform, there are some things that almost all require. Raw feeds require:

• Unique identifier for your product – ID
• Product title
• Product description
• Link to the product’s landing page on your website
• Link to an image for the product
• Availability details, i.e. whether the product is in stock or not
• Price
• Product category according to the channel’s pre-set category list
• Product’s brand
• Product’s GTIN (Global Trade Identification Number) /MPN, if not available Brand + Title can work
  If products have a GTIN but you fail to upload it, IT WILL BE DISAPPROVED.
• Shipping

It’s important to get the basics right before optimising with custom labels and rules.

At the League of Advertising we set up Google Merchant Centre accounts and run Google Shopping Ads & Performance Max ads from your ad account.

Shopping Ads & Promotions

An amazing addition to your ads!

We see a click through uptake of over 20% when running promotions while competitors are not.

Set up in the GMC – shopping promotions are a fantastic way to create special offers and more physical ad presense.

Get Started with Google Ads and Google Shopping

To get started with Google Ads Performance Max, you need to have an active Google Ads account and an ecommerce website. Once you’ve set up your account, you can connect your website to Performance Max and start creating your campaigns. The system will automatically create ads and target the most relevant audience for your products or services.

Conclusion

Google Shopping Ads are an excellent option for ecommerce website owners who want to optimize their advertising campaigns and drive more sales. With its automated system and machine learning capabilities, Google Ads can help you reach a wider audience, improve ad relevance, and increase conversion rates. If you’re looking for ways to improve your ecommerce sales, contact the league of advertising today.