Abacus Professional Recruitment approached the League of Advertising to help them devise a digital strategy that reflects their brand ethos of being one of Northern Ireland’s leading independent recruitment agencies.
They have a very experienced team and know what they want, but we took the challenge on to redesign a cutting-edge responsive website designed to drive more high-calibre client applications with ease of CV upload and client retention.
We designed and developed the site with leading PHP developer Andy Pugh and added key new industry features such as live chat to deliver personal brand touch-points, with ease of communication key to job searching and application.
Once the website was launched we also undertook a digital lead generation and ABL campaign around Belfast and the City airport with striking graphics and copy.
The data we are collecting through analytics are showing some unique trends that the company in a highly competitive field can utilise to their advantage.
The recruitment industry in Northern Ireland never looked so healthy.