Bopworx – An innovation in cycling
project name

Bopworx – An innovation in cycling

Building a digital cycling brand in a competitive sector

  • Client:


  • Our Role:

    Brand Strategy / Ecommerce / Social Media Marketing / Customer Acquisition / Lead Generation / Search & SEO

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An innovative cycling brand with innovative cycling products

The League of Extraordinary Advertising was tasked to create and launch a new ecommerce website with all the trimmings for a suite of new cycling products designed to protect bikes in storage and in transit.

We created a beautiful responsive, multi-lingual, magento website that reflected the clean modern style of the Bopworx brand and showed these new products in a variety of situations and uses.

The global site utiises multiple magento plug-ins such as amazon integration, geo-smarts, basket abandonment and also stream real-time multi-currency feeds to Google shopping allowing us to run global shopping and PPC campaigns. We look after Bopworx’s social strategy for lead generation and brand awareness on Facebook, Instagram and Twitter.

Bringing new products to the cycling market through digital.