Taking PPC to the next level, and driving up ROI on search.
With nearly a decade of Google adwords experience our founder, Marco leads the League of Extraordinary Advertising’s adwords accounts.
We are delighted to be appointed onto Google’s adwords shopping promotions (which is still in beta format) so our ecommerce clients can benefit from this new and dynamic search product.
In search, physical presence is everything. This added promotion tagged to image thumbnails gives a higher click-through-rate at minimal cost, and allows our clients to compete with major household names on search.
Already we are seeing immediate results in lower PPC costs, higher CTR’s but most importantly larger ROI for all our ecommerce clients. Best practice for this search product is frequent, varied promotions.
To maximise it to it’s full potential, you need to have a deep understanding of client-side CMS set-ups. This help’s generate the dynamic feeds directly into Google. Magento is perfectly built for this but really any CMS can avail of the feed generation.
If you have an ecommerce store and would like to know about Google shopping promotions, contact info@leagueofadvertising.com today.
