Electricity isn’t fun, let’s make it so.
The League of Extraordinary Advertising are social media experts. We we’re appointed by Click Energy to look after all their Facebook and Twitter activity after the brand launch.
During our digital brand audit one of the gap’s in the market we quickly identified was social. No electricity company in Northern Ireland actively used social to promote and engage with their customers. We proposed an engagement strategy that would not only cement Click Energy’s social profile, but actually develop the brand’s personality in line with the corporate objectives of the company.
As an electricity company that stand’s for transparency with no gimmicks or fuss, their customer service is second-to-none. They are approachable and their TOV on social media delivers another channel for engagement. We undertook staff training for Facebook and Twitter and quickly generated the kind of engagement that many other’s are now following.
We utilise social activity, promotional competitions, memes, virals and videos interlinked with Click Energy corporate messages to engage directly with their key demographic.
Facebook is fast becoming a lead customer acquisition platform.
Social media is a medium, and your customer’s are on it. If you would like to know more about building your business or customer base through social media, contact info@leagueofadvertising.com today.
