Creating a digital revolution in the electricity sector
Click Energy, a new electricity company in Northern Ireland, asked the League of Extraordinary Advertising to create a brand with a focus on the digital sector.
Their business strategy was closely aligned to our own approach to all things digital, and we undertook a brand audit and competitor analysis before any design work was done.
We identified gaps in the market for a fresh, new approach to electricity and we helped design and deliver their new identity which features a strong icon that serves as a beacon across mobile, social media and traditional marketing.
We also developed and refined their TOV, making their transparent customer-focussed brand a rising star in the electricity sector. Their tagline – you click, you save, was added to complete the brand offering.
We’re still buzzing.